One stop solution for all
your commerce needs
Adding value to your business
Ginkgo Retail is award-winning “Best made in Pakistan SaaS-based Product in E-commerce” and is a complete eCommerce operating system for brands that want to ensure control and efficiency throughout their business processes. It is a platform that connects, manages, and automates ecommerce operations cycles. Time to digitize your retail and get one step ahead of your Omnichannel solution.



















































































































Grow your business
Establish control throughout your business so that you can sell better by sitting almost anywhere.
Ginkgo Retail is the master key to all your doors! You can manage order cycles and inventory across all sale channels without breaking a sweat. Don’t miss out on any selling opportunity due to the lack of efficiency or control.
Automations for your operations
Providing you with rule based process automation
Rule based process automation makes your business more scalable and efficient. The system implements the rules you set up, through automation thus being more accurate.
Maintain control
Analyze your business performance and plan ahead
Getting insights allows you to assess your business and maintain control. It gives you a data-driven approach to plan your business and take advantage of every revenue opportunity.
Connecting sale channels
The fall of complex commerce
Connect multiple channels in a seamless way, enabling businesses to enjoy a single interface to manage all their channels through automations.
Adding value to your business
Ginkgo Retail is a solution that helps your internal business processes to increase sales and guarantee customer satisfaction. It is a product that is changing the face of commerce.
Up to25%
Increase in customer
satisfaction
Up to25%
Reduction in Returns
Up to40%
Revenue Uplift
Up to10%
Increase in inventory turns
Up to15%
Savings in logistics cost
Up to10%
Cutback in inventory holding
upto25%
increase in customer
satisfaction
upto25%
Reduction in Returns
upto40%
Revenue Uplift
upto10%
Increase in inventory turns
upto15%
Savings in logistics cost
upto10%
Cutback in inventory holding
Platform Features
Providing aid to retailers so they can increase productivity and revenue
Ginkgo Retail is a one stop ecommerce solution to manage all your needs, from listing products on multiple sales channels to catering high volume of orders and monitoring business performance.

Order Management
End to end seamless order journey, covering all the aspects of eCommerce operations.

Inventory Management
Centralize all inventory channels by syncing your inventory with our inventory management solution.

Multi Channel Management
Manage your sales channels to increase your sales, and create brand awareness across all selling channels

Product Management
Manage all your products on multiple sales channels from a single panel.

Order Management

Inventory Management

Multi Channel Management

Product Management

Logistics Management

Retail CRM

Multi Vendor Management

BI Reporting

Warehouse Management

Track It

Comverse (storefront)

Logistics Management
Unified experience for the businesses so they can control all couriers in a dynamic way from a single panel.

Retail CRM
We are addressing the non catered problem by centralizing customer interaction regardless of the channel.

Multi Vendor Management
The only solution for marketplaces, providing connectivity with multiple vendors through automation.

BI Reporting
One stop visibility of all your business operations.

Warehouse Management
Streamline your warehouse operations with an accurate pick, faster fulfilment, error-free shipping and timely delivery.

Track It
Enhance customer experience by offering universal order-tracking on your website, Also acquire product reviews.

Ecommerce Platform
Experience the next dimension of Commerce
Connecting businesses
Ginkgo Retail has a set of the ultimate partners and integrations with different 3PL’s, ERPs, marketplaces, and eCommerce platforms
Our integrations with logistic services, ERPs, eCommerce platforms, and marketplaces enable you to advance your business in a technological and efficient manner.
View all integration

“Ginkgo Retail simplified the data analysis by unifying data from several channels into a single podium. It’s the best solution to assemble and manage real-time data reports and make apt decisions in the interest of our brand. “
Ahsan Khan -Head of E-commerce

Gingko Retail in enhancing our operational capacity during high-demand periods, such as sales. Improving operational capacity is crucial for businesses to handle increased loads efficiently and maintain a smooth operation during peak times.
Syed Talal Hassan Rizwi-Chief Information officer

Being an online shoe store, we do not have a dedicated warehouse to hold any inventory. We are just acting as an intermediary who connects stores with customers. There was a dire need of linking the concerned shoe outlets with our website for inventory and orders management. Read few reviews about Ginkgo Retail somewhere so decided to give it a try. I must say this is one of our best decisions ever because all the order, inventory and communication management has become seamless and we are performing well.
Aamir-Head of E-commerce

We really needed a platform that was built around the Pakistani e-commerce
market and is still flexible enough for us to customize in a way that it fits around our business processes and our business needs and in Ginkgo Retail, we found a perfect solution it provided us with answers with all of our questions and problems what it did was they gave us a platform that works for us from start to finish all the way from product availability to instant fulfilment, warehousing, logistics and tracking eventually payments and cash collection.
Umer Saahi-Head of Ecommerce and Marketing

Ginkgo Retail is a very successful product for everyone and which has helped us a lot to save a lot of money. And plus it has helped us to increase the customer satisfaction. So I think it’s a wonderful product and it’s evolving every single day. It’s a blessing to have this Product in Pakistan, which is customly built for us, because their team and our team work together hand in hand to make this a success.
Amjad Rafiq-Director Orient Textile

it wasn’t like we just chose Ginkgo Retail out of the box and we just went with it without any homework. we experimented with a few local ones that are local to Karachi. We experimented with some that are your competitors in Lahore as well. But our requirements and the content management system against that we’re using suits best with Ginkgo Retail.
Muhammad Shahbaz Khan-Ecommerce Marketing Manager

“From seamless integration and migration to unparalleled support, Ginkgo Retail has become the backbone of Alkaram Studio’s operations. Nida highlights the importance of having a reliable tech partner, especially in the ever-changing landscape of e-commerce. She also praises Ginkgo Retail’s commitment to innovation and the significant enhancements made to their Order Management System (OMS).”
Nida Siddiqui-Head of E-commerce ( DGM)

“We are now able to manage both our online and offline stores through a single and very easy to operate dashboard. Real-time inventory sync and order tracking have become fairly easy for us to manage from a single platform. Same-day order delivery and instant support from the Ginkgo Retail team has helped us smooth out all retail and e-commerce processes a lot. We aim to hit 4x more sales by this year and, Ginkgo Retail has made it easier for us”
Salman Butt -Head of Retail franchise

FAQs
Order Management
Logistic Management
Multi Channel Management
Multi Vendor Management
Integration
Order Management
Are the customers notified of the update of orders’ statuses?
Yes! Depending upon the activated notification triggers customers are being notified of the order statuses. These notifications can be generated via SMS, IVR Calls, custom messages or generic system notifications. Customers can be notified throughout the order journey including placement, fulfillment, and dispatch.
Can I create custom views for quick filtration of the desired orders?
Yes! Custom views can be created for quick filtration. Ginkgo Retail provides this facility to merchants to set views according to the desired orders.
Can I manage the accessibility/permissions of an individual user?
Yes, Ginkgo Retail allows you to manage permissions for an individual user as well. These permissions can be customized as well according to the job and role description of the user.
Does Ginkgo Retail support autonomous order verification processes?
Yes! Ginkgo Retail supports the autonomous order verification process as well. Auto-verification of orders can be done via SMS or IVR calling features
How duplicate orders are identified?
It depends upon the setting availed by the merchant on how they want the orders to be identified. They can identify based on the order name, through line item, customer name etc.
How Ginkgo Retail can facilitate me in minimizing the delivery of wrong products?
To make sure the delivery of the right product to the customer Ginkgo Retail provides a scan & Ship feature. On a dispatch step, this feature scans the barcode of the product. Barcodes are the unique identifiers for each product that differs in product size, color, shape, etc. If the barcode of the order does not match the dispatchable product it gives an error. This helps in minimizing the delivery of wrong products to end customers thus avoiding product returns.
How Ginkgo Retail’s OMS is different from other products available in the market?
Ginkgo Retail provides additional features that can be integrated into a traditional ERP. Order Management System features provided by Ginkgo Retail are unmatchable because this is the only ERP that is providing local and international orders on the same screen. It holds the ability of order splitting through which orders can be catered through multiple areas based on stock availability and courier performance of that area. Further, it provides end-to-end order tracking which makes it easier for the merchant to overview progress more smartly.
How international orders are processed?
International orders are catered uniquely. Merchants can auto-fulfill international orders through International Logistics partners like DHL and get the printout of the airway bill documentation necessary for the air and road freights.
Is Ginkgo Retail integrated with the FBR portal?
Yes! Ginkgo Retail is integrated with FBR POS. Merchant can set multiple sets of rules and triggers through which orders sale will be posted in FBR.
Is there a different or the same view for Shop and Admin users?
Ginkgo Retail provides a different view for the shop and admin users to keep watchable according to the user’s need. Moreover, it provides an additional feature to create a custom view as well through which shop and admin view can be altered for user ease.
What if I have a call center for customer services? Can I integrate it with the Ginkgo Retail?
Yes, It can be integrated with Ginkgo Retail. In case you are using third-party call center services, Ginkgo Retail can be integrated with them through APIs for different purposes like order verifications and customer details fetching.
Logistic Management
Can I assign orders to couriers based on Shipment Type?
Yes! Ginkgo Retail allows merchants to assign orders to specific couriers based on their shipment type. Whether the order is to be delivered overnight or overseas, Ginkgo Retail provides the feature of assigning these types of orders to specific couriers as well against the specific data set.
Can I assign orders to couriers based on the shipper’s and receiver’s location?
Yes! Orders can be assigned to couriers based on shipper and receiver location. Ginkgo Retail provides a proper template via which location can be assigned based on geolocation.
Can I assign orders to couriers based on the weight of an order?
Yes! Ginkgo Retail allows you to assign orders to specific couriers based on their weight.
Can I bifurcate orders between different logistics partners?
Yes! Orders can be bifurcated based on paid or Cash On Delivery as well.
Does Ginkgo Retail provide fulfilled order tracking? If Yes, How does it work?
Yes! Ginkgo Retail provides the facility for tracking orders statuses. More than 30 couriers tracking services are integrated for fetching the exact status of any order which is in-transit status. This way, the Merchant does not have to open up different portals to track orders. All can be done through a single interface of Ginkgo Retail.
How many logistics partners are integrated within Ginkgo Retail?
Currently, 14+ logistic partners are integrated with Ginkgo Retail including Aasaan Delivery, Loginext, Express, AHL, Daewoo Fastex, Instalogitics, Kazzola, PostEx, TCS, M&P, WCC, DHL, Leopards, Call Courier, and many more.
How the customers are updated regarding the fulfillment process?
Ginkgo Retail’s notification feature will inform the customers via SMS and email notification which triggers timely based on the order fulfillment stage. Customers will get notified that an order has been placed, processed, dispatched, or is delivered, etc.
How will I be notified in case a courier reimburse successfully delivered orders amount into my account?
Courier payment details services are being used for this purpose. This means, when a courier company reimburses the merchant against the orders they have delivered, orders get automatically marked as paid in Ginkgo Retail.
How would I know if a courier is not working due to any reason?
Courier working can be checked via order logs. If the courier is not working due to any reason, an error will prompt enforces the order to land in the dispatch issue log.
Is there any interface through which customers can view the order tracking details?
Yes! Ginkgo Retail allows merchants to integrate tracking features to their website for customer ease and satisfaction. Through which customers can track their orders anytime they want regardless of the logistics partner through which their order is fulfilled.
Multi Channel Management
Can I integrate and manage multiple e-commerce stores from a single view?
Yes! Ginkgo Retail allows merchants to integrate multiple e-commerce stores or multiple sales channels which can be managed through a single view easily.
Can two online stores share inventory in between?
Yes! Ginkgo Retail permits merchants to share inventory between two online stores.
Multi Vendor Management
How can I onboard external Vendors on Ginkgo Retail?
Ginkgo Retail provides a handy way to onboard an external vendor on Ginkgo Retail. The multi-vendor module allows merchants to create vendor details, its inventory, and order posting standards which welcome multiple vendors to get connected to Gingko Retail.
What if there is a vendor which doesn’t have any ERP on the backend? Can I still add it in Ginkgo Retail?
Yes! A vendor with no ERP can be created as well. Their inventory source can be set to manual or can be directly fetched through an e-commerce store as well.
Integration
How to balance inventory overbooking for retail store customers and online customers?
Inventory overbooking for the retail store and online customers can be balanced by:
1.Implementing inventory buffer – In this way, inventory can be reserved for physical customers and avoid overbooking.
2.Automated Inventory synchronization
Is the order posting process on a scheduler basis or real-time?
Order posting is based on real-time.
What if an external integration is failed? How will I be notified?
If the external integration fails, the merchant will be notified timely mentioning the reason for the crash. This integration can be done later on as and when needed.
What is the delay/lag between two inventory synchronization processes?
Ginkgo Retail provides a minimum of 10-15 minutes of delay between 2 syncs. Merchants can increase or activate daily schedules according to their needs.
What type of integrations is available with the ERPs?
ERPs are usually integrated (not limited to) for following services:
1- Order Posting
2- Inventory/Stock Sync
3- Price/Discount Sync.
4- Product Population.
5- Orders status updation
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