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People of 2021 are willingly accepting more digital ways when it comes to shopping. Pakistan’s e-Commerce Market has been increasing sales number by 27% per annum from 2019 onwards, according to the report “E-commerce in Pakistan 2020” shared by Ecommerce DB Statista.
An e-commerce and retail business must have ERP for the following reasons:
1. The business outgrew the existing software.
2.Multiple app integrations difficult to handle.
3. Failing to meet customers’ demand.
4. Inventory and order management issues.
If you are facing any of these issues then ERP is a must to have for smoother e-commerce operations
Basic components of ERP include accounting software, Customer Relationship Management (CRM), Order management module, inventory management module, logistic management module, BI reporting module, Multi-vendor management module, etc. Multiple types of ERPs are available for the respective type of industries. These industries may include the apparel industry, construction industry, educational industry, etc.
Centralized inventory management is one of the most essential parts of the e-commerce business. Sales depend upon the number of products available. If the inventory is not getting updated timely, it can disturb the processes. ERP is the tool that helps to centralize all operations concerning inventory management by syncing it timely across all channels. Whether it is an online store, brick-and-mortar store or a multi-vendor. The stock gets updated for all. This also serves in reducing overall inventory costs.
ERP is a type of Omnichannel through which a merchant can overview all the business processes. This develops more control over business operations. Once merchants have full control over the business processes they can spend more time on creating newer strategies rather than being busy overviewing each department’s operational tasks. Effortless processes bring competitive advantages for a business. Overall visibility and control over business encourage customer satisfaction as well.
Managing multiple apps and integrations is also difficult to operate and overview. It not only consumes time but effort as well. Through an ERP merchants can do and manage multiple integrations.
BI reporting is based on continuous data which ERP is receiving from all of its modules. The BI reports that include couriers and orders aging report, Product level, and team level/management level dashboard. Once a merchant has overall reports of these main aspects, he can take future steps accordingly or can indulge time in improving further flaws of business.
Customers like to receive their order within time. A parcel if received before time is no less than a gift for them. ERP helps reduce order processing and delivery time. Some ERPs like Ginkgo Retail provides same-day delivery option as well. Digital transformation in retail has increased the demand for automated processes. Proper mechanisms and automated processes develop the brand’s trust thus bringing home customer satisfaction.
Above we have mentioned the reasons for using ERP and its benefits for a specific business. You would surely be wondering how to select an ERP for your business. So here is the answer. Select your ERP based on the following points:
1. Analyze your business
2. Look for what technical features are required.
3. Write down your budget estimate
4. Track benefits it will give to your business.
5. Request a demo
There are some ERP providers which customize it according to the merchant’s needs.
Ginkgo Retail is a complete cloud-based one-stop e-commerce business solution that can be modified according to customers’ needs. In fact, we cannot entitle Ginkgo Retail just as an ERP. it is an omnichannel which provides integration with other ERPs as well as adding value to them with its miscellaneous modules.
It is a merchant friendly solution that helps to manage a multi-sales platform from a single dashboard. An efficient notification system helps merchants to be aware of the business updates on time. It eliminates data redundancies and helps to reduce in-store stock transfers as well. Order management, inventory management, product management, and BI reporting feature is all perfect for the merchant to keep business up.
Currently, Ginkgo is serving 30+ clients and has ensured same day deliveries boosting customer satisfaction and brand reliability. Ginkgo Retail holds the ability to transform according to the merchant and its merchandise. If you are looking for a solution like Ginkgo then request a demo now.
Obaid Arshad is CEO/Co-founder of Ginkgo Business Solution. He has diverse experience of 10+ years in versatile domains of e-commerce, logistics and tech-oriented business. His eminent role in ecommerce management empowered him to benefit the industry with his knowledge, vision and experience.
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