It is a retail brand of Sefam (Pvt) Ltd which operates nine other retail brands including Bareeze, Kayseria, Leisure Club, Working Woman, Shahnameh, Chinyere, Rang Ja, and others. Sefam was incorporated in 1985, while Minnie Minors was incorporated in 1998. The Sefam group has prestigious partners such as Emporio Armani, Polo Ralph Lauren, and The Entertainer.
““We required an effective solution for inventory management without compromising our online and offline orders. We express our gratitude for Ginkgo that came up with the best solution perfectly tailored to our e-commerce needs & requirements.”
Ginkgo is a software solution that not only links business processes such as online stores to offline stores but also streamlines functions such as ERP, logistics, automation, etc. As Minnie Minors do not have their own dedicated warehouse to keep inventory, Ginkgo helped them by converting their physical and online store into fulfillment centers.
Inventory, Orders, Logistic, and Product Management modules are some of the major e-commerce business-oriented modules of Ginkgo. Other modules which are also essential for business success include, Retail CRM, Multi-Vendor Management, and BI reporting. All these modules combined with under-development modules like Warehouse Management system, AI/BI Predictive reporting helps merchants to get more growth-focused rather than being busy in managing process flows.