With the deprivation of automation, supervising customers’ showers is a hard-hitting task where merchants have to make sure of on-time delivery to enhance the customer experience so customers can rely on the brand. Nishat UAE was fronting similar concerns as they were not familiarized with an Omni channel that could converge data across various platforms to a single dashboard. The order fulfillment procedure was not seamless which slowed down deliveries resulting in decreased customer satisfaction. Data accuracy and reliability across all sales channels were questionable, affecting major company decisions.
“Much time was invested to forge the company’s data which decelerated delivery procedures. We required a system that could put together entire data for assessment in a single report. Also, it should provide reliable and accurate data reports to make wise and instant decisions.”
Ginkgo centralized the order management system by which Nishat’s UAE Team can have a detailed look at data reports across all the channels over a single panel. They can now effortlessly manage logistics processes and inventory procedures. Data from the international logistics companies ( such as Armex, Skynet, and DHL) with whom Nishat UAE is working, are integrated into one podium. Ginkgo Omni channel solution provided real-time data synchronization by integrating multiple sales channels into a single station. Ginkgo’s Omni channel solution also let Nishat Group manage 10-15 stores in Dubai, UAE through a single place. Moreover, Nishat UAE’s marketing operations stats from SMS companies like the SMS country in UAE and Dubai are gathered by Ginkgo software to view over a single dashboard. International orders such as from Saudia and Qatar are fulfilled through the Dubai branch.
“We direly need an automated system for instant data generation to manage orders and ensure the smooth running of merchandising processes across all stores and all channels”
Ginkgo helped Nishat in sorting many e-commerce business issues with its cost-effective solution with reduced manpower and thus reducing human error as well.
“Ginkgo simplified the data analysis by unifying data from several channels into a single podium. It’s the best solution to assemble and manage real-time data reports and make apt decisions in the interest of our brand. “