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Logistics is the movement of final products or raw materials from a warehouse to the end customers. For any ecommerce business Logistics management is a highly essential aspect under which merchants strategically plan the movement of goods to avoid any complications in the supply chain system.
E-commerce logistics serve as the backbone of product distribution, influencing the reach and efficiency of a business. It encompasses a series of interconnected processes, including order management system, warehousing, transportation, and customer service, all intended to ensure that products seamlessly reach their final destination.
Effective logistics management enables businesses to extend their reach to distant markets, touching a broader customer base. The efficiency of logistical operations directly impacts how well products can move through the supply chain, reaching customers swiftly and reliably. From the moment a customer places an online order to the delivery of the product, logistics plays an important role in determining the extent and success of an e-commerce business and its penetration into the market.
According to this graph by Statista from 2020 to 2021, the global e-commerce logistics market grew a lot and was worth more than 441 billion euros. It’s expected to get even bigger by 2026, reaching around 770.8 billion euros. The reason for this growth is that more and more people are shopping online, and businesses need better logistics (like shipping and delivery) to handle all those online orders. As online shopping keeps increasing, the e-commerce logistics market also gets larger.
Moreover, according to Statista, the e-commerce market in Pakistan is growing too fast, expected to reach a revenue of US$4,847 million by 2024, and by 2028, e-commerce users are projected to reach around 10.2 million. With the increase in the trend of online shopping, it becomes crucial for e-commerce businesses to adopt an efficient logistics management system for effortless order processing and timely deliveries to customers. Having a reliable logistics system is thus essential for merchants to manage this growth, deliver orders efficiently, and provide a good customer experience.
Merchants have to face many challenges when it comes to logistics management. Some major challenges include:
Customer satisfaction is all that an e-commerce business needs to survive. With the absence of an optimized e-commerce logistics management system, delays, customer dissatisfaction, and increased operational costs are expected.
Here, Ginkgo Retail is the best solution for your logistics problem. It helps you provide a good customer experience by opting for the best logistics service on your behalf and speeding up business processes through automation ensuring error-free and accurate handling of operations. Ginkgo Retail’s logistics management module offers you multiple features such as:
This feature allows you to set up predefined rules that automatically assign orders to specific courier services. If you have different courier partners like TCS, DHL, or Leopards. With Ginkgo Retail, you can create rules such as assigning TCS for local orders and DHL for international ones. This ensures that each order is directed to the right courier, streamlining the shipping process and contributing to satisfied customers. This automated system saves you time and effort, making order fulfillment a smoother, more accurate, more organized experience and letting merchants operate globally.
Merchants need quicker deliveries to make their customers happy because as soon as the customer places an online order, he expects to get it as soon as possible. With its “Last Mile and 3PL integrations” feature Ginkgo Retail took logistics management to the next level. Ginkgo Retail gives an easy e-commerce logistics integration connecting your business with last-mile delivery services and third-party logistics (3PL) partners like Armex, Skynet, Leopard, TCS, DHL, and many more local and internationally operating courier service providers to speed up your delivery procedures. Nishat Linen UAE experienced a threefold increase in order processing capacity with Ginkgo Retail‘s efficient logistics management system which improves customer satisfaction by 20% to 30%.
With Ginkgo Retail’s order bifurcation feature merchants are empowered to choose the best courier service for each order. How? Let’s break it down, as a merchant you can imagine well that deliveries are not limited to a certain location or a city. You cannot rely on a single courier service for cost-effective deliveries to every location and not all logistics services perform equally well everywhere. Ginkgo Retail lets you set up predefined rules, like assigning specific courier services based on the city and their performance
This means you can tailor your logistics approach for each location, ensuring efficient and reliable order deliveries. It’s like setting up a personalized plan for every parcel, optimizing your shipping strategy, and keeping your customers happy.
Ginkgo Retail‘s logistics management module makes shipment tracking an easy task for merchants and their customers by automating real-time tracking updates. The system provides your customers with up-to-the-minute updates on where their order is and when it’s expected to reach them. This not only gives your customer peace of mind but also ensures speedy delivery.
.Through Ginkgo Retail’s BI reporting system merchants can get accurate and detailed logistics reports that prove beneficial in logistics management, designing further strategies to immediately resolve issues causing hindrances in logistics activities. The efficiency of courier services can also be judged easily so in the future the most efficient and cost-effective logistics service can be picked.
Ginkgo Retail provides an omnichannel solution by which the working of multiple courier partners is displayed on a single window. Merchants don’t need to switch between different courier portals to gather and update information. All the data is integrated into a single place in a single report for easy evaluation by merchants. You just need to update data on Ginkgo Retail’s portal and it will be automatically updated on other courier portals.
Ginkgo Retail‘s Inventory Management System helps e-commerce businesses keep track of their products in real time, ensuring they never run out of stock or get overstocked. This system also makes order processing super quick and efficient, and it even divides big orders into smaller parts for smoother logistics. Moreover, it works seamlessly with different warehouses and integrates with shipping partners, making the whole logistics process easy. Inventory management and logistics management modules help reduce order return rates by 15% to 20%.
Keeping accounts of a lot of payments is a big challenge. However, Gingko Retail is here which brings a drastic improvement in payment reconciliation with courier services. Ginkgo Retail provides a system that automatically matches the payments you make to the courier with the actual deliveries they’ve made. We assist you in keeping an eye on each penny you pay to match the services you get. This not only saves time but also avoids any payment confusion saving you money.
Investing in an effective logistics management system is a smart move and saves money and time in the long run. Ginkgo Retail has all the features that are needed for seamless e-commerce logistics integration. It helps you deliver efficiently to make customers happy.
A veteran of the e-commerce industry having a diverse experience of 10+ years in the versatile domain of e-commerce. His eminent role in ecommerce management empowered him to benefit the industry with his knowledge, vision and experience.
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