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Order tracking refers to the process of monitoring the status and progress of an order from the time it is placed until it is delivered to the customer. It provides visibility into the various stages of the order fulfillment process, allows customers to track the movement of the package, and stays informed about its estimated delivery date. On the other hand, an order-tracking system is a technology-driven solution that enables businesses and customers to track orders effectively. It involves the use of software, platforms, or tools that facilitate the tracking process by integrating with shipping couriers or logistics providers. The system typically utilizes a unique order tracking number assigned to each order, which can be used to retrieve event-based information about the shipment.
An order tracking system offers a range of features that enhance the tracking experience for customers. From real-time tracking and customizable pages to mobile accessibility and analytics, these features streamline operations, improve customer satisfaction, and facilitate efficient order management throughout the fulfillment journey. It should possess the following features:
Multiple courier integrations
Tracking notifications
Order history and details
Mobile Accessible
Track using mobile number and order number.
Analytics and Reporting
According to a survey conducted by Optimoroute, 87.4% of customers enjoy online buying when the brand provides an order tracking facility.
Fig 1.1: Percentage of buyers that enjoy online purchasing when the real-time order tracking feature is enabled.
The advantages of an order-tracking system range from improved customer experience and proactive issue resolution to operational optimization, enhanced communication, and valuable data insights. By embracing this system, businesses can elevate their service quality, build customer loyalty, and drive growth in today’s competitive marketplace. An order tracking system benefits customers and merchants in the following ways:
Increase customers’ trust in brands and give transparency into the delivery procedures.
Enhance customer service
Provide proactive issue resolution
Develop efficient communication between merchants and customers
Provide operational optimization
Reduce customer support workload
Give data-driven insights
Sets businesses apart from competitors by providing a proficient order-tracking system.
With Ginkgo Retail’s order tracking system, Track It, you can easily stay updated on your orders, ensuring a smooth and convenient tracking experience from start to finish. Tracking orders with Ginkgo Retail’s Track It module is a breeze. Simply follow these steps:
Visit the brand’s website.
Go to the Track Order section.
Enter the necessary details, such as the mobile number, order ID by the brand or the website through which an order is placed.
Click on the “Track IT” button to begin the tracking process.
Ginkgo Retail’s Track It will retrieve the latest tracking information for your order.
You will be able to view real-time updates and estimated delivery dates of the package.
If available, you may receive notifications or alerts regarding any status changes or delivery updates.
Take advantage of additional features offered by Ginkgo Retail’s Track It, such as shipment history.
Keep checking the tracking details periodically to stay informed about your order’s progress.
Once your package is delivered, Ginkgo Retail’s Track It will typically indicate the successful delivery status.
It provides historical order tracking.
Customers can post reviews regarding products and can also tell their experience with the courier service.
Ginkgo Retail’s order-tracking system, Track It offers a range of features that enhance the order-tracking experience. It provides real-time tracking information by entering an order tracking number or code, allowing users to see the current status of their packages. With support for multiple shipping couriers, it enables tracking of orders from various providers within a single platform. Users receive automated updates and notifications about their order’s progress, including any delays or issues. Users can access a comprehensive shipment history, consolidate multiple orders, and benefit from integrated customer support features. Ginkgo Retail’s Track It is designed for mobile accessibility, providing a user-friendly interface with clear tracking information and ensuring secure data handling for privacy and protection. Overall, it offers a smooth and hassle-free tracking experience.
Here are some key features:
Ginkgo Retail’s universal order tracking feature enables both merchants and customers to easily track the journey of their orders from start to finish with an order tracking number. Businesses and customers are empowered to monitor the progress of their orders in real-time, providing valuable insights into the shipping process. Merchants can closely monitor the order journey, can identify issues timely, and resolve any potential delays, shipping errors, or any other logistical challenges that may affect customer satisfaction. Better customer service and transparency is maintained to ensure the smooth fulfillment of an order.
On the other hand, customers can know when exactly their parcel will be shipped and reach them. This visibility enhances the overall customer experience, reduces anxiety, and builds customer trust in the brand. Ultimately, the universal order tracking feature enhances communication and transparency throughout the order journey, allowing for effective problem-solving, customer satisfaction, and smoother order fulfillment for all parties involved.
By implementing Ginkgo Retail’s customized settings and utilizing email reminders, businesses can obtain valuable product reviews and courier ratings from their customers. This process helps gather feedback and insights that can contribute to improving the overall customer experience. Here is how this feature is helpful:
By implementing Ginkgo Retail’s customized settings and utilizing email reminders, businesses can obtain valuable product reviews and courier ratings from their customers. This process helps gather feedback and insights that can contribute to improving the overall customer experience. Here is how this feature is helpful:
Automated email reminders can be sent to customers after a specific timeframe, encouraging them to provide a review or rating. These reminders can include a personalized message expressing gratitude for their purchase and encouraging them to share their opinions and experiences. Additionally, including direct links to the Tract IT review platform simplifies the process for customers, making it more likely for them to participate.
Merchants can ask for product reviews encouraging customers to provide valuable insights into the quality, functionality, and usability of the product. This help businesses understand the areas that may need improvement and that customers like the most. Negative reviews can be addressed promptly showing the brand’s commitment to customer satisfaction. Moreover, positive product reviews can be used as social proof, building trust and influencing future customers’ purchasing decisions. As per Statista report, a survey of US online shoppers revealed that most customers aged 18 to 24 usually expect more than 200 online reviews per product to build trust in it. On average, shoppers expected around 112 reviews per product. However, younger shoppers generally expect a higher number of reviews as compared to older shoppers.
Fig 1.1: Percentage of buyers that enjoy online purchasing when the real-time order tracking feature is enabled.
Businesses can also request courier ratings from customers. This feedback helps evaluate the quality of shipping and delivery services, allowing businesses to identify areas for improvement and potentially make more informed decisions when selecting courier partners. It also provides an opportunity to address any issues related to shipping delays, package handling, or customer service associated with the courier.
With Ginkgo Retail’s order cancellation feature merchants can enable customers to cancel orders at any stage before shipping, regardless of whether they are verified, unverified or unfulfilled. This flexibility enables businesses to adapt to changing circumstances, manage inventory effectively, and ensure customer satisfaction by promptly addressing any issues that may arise. The following options are available in this feature:
By enabling this option, merchants can give their customers the authority to cancel orders before the dispatching process begins.
Verified orders refer to those that have undergone verification processes such as payment authorization or address validation. In cases where a verified order needs to be canceled, customers have the authority to do so before dispatching. This may occur due to changes in customer preferences, order modifications, or other valid reasons.
Unverified orders are those that have not yet undergone the verification process, such as pending payment or address confirmation. Customers may cancel unverified orders due to reasons like change of mind, incorrect information, or delivery delays.
Sending email reminders to customers is an effective way to encourage them to provide reviews and ratings, offering valuable insights into their satisfaction levels with the brand’s services. Here’s an explanation of how it is beneficial:
By sending email reminders, brands can prompt customers to share their experiences and opinions about the products, services, or overall customer experience.
Merchants can keep their customers engaged and keep the brand at the forefront. Email reminders engage customers and keep your brand at the forefront of their minds. Reminders show that customer opinions are important to a brand. This engagement fosters a positive customer-business relationship.
Brands can address customers’ complaints because email reminders provide an opportunity for customers to express any concerns or issues they may have encountered. By encouraging open communication, brands can address and resolve negative experiences, certifying commitment to proactive problem-solving.
The gathered reviews and ratings via email reminders can be analyzed to identify patterns, common feedback themes, and areas where the brand’s services excel or may need improvement. This information enables merchants to make data-driven decisions and implement changes to enhance their offerings continuously.
Apart from this, merchants can set up email templates with ease to ensure consistent and timely communication with customers for reviews.
Customizing the interface design of your website or application by incorporating the color scheme of your brand logo is a powerful way to create a visually appealing experience. Here’s an explanation of how this feature of Ginkgo Retail’s order-tracking system can enhance your interface design:
It gives the brand a unique identity and provides a visual representation of your business. By integrating the color scheme of the brand logo into the interface design, a consistent and recognizable brand presence can be established. This helps brands create a sense of trust and familiarity among the audience. This differentiation can be a powerful tool in capturing user attention, standing out in a crowded marketplace, and creating a memorable impression that keeps users coming back.
Customizing your interface design with your brand’s color scheme ensures visual consistency throughout your website or application. Consistent colors create a unified look and feel, making it easier for users to navigate, understand, and engage with your interface. It also enhances the overall aesthetic giving the interface a professional appearance.
Consistently using the brand’s color scheme in interface design helps strengthen the audience’s memory and association with the brand. This can lead to increased brand awareness, improved brand recall, and higher chances of users remembering and recognizing your brand in the future..
Ginkgo Retail’s order tracking system, Track IT makes the order history visible to customers, which is a valuable feature that can greatly enhance customer confidence and improve customer relationships. It helps in the following ways:
By allowing customers to view their order history, you promote transparency in your business operations. Customers appreciate having access to their past orders which builds trust. They can review details such as order dates, products purchased, quantities, and order statuses.
Access to order history provides customers with a convenient self-service option. Instead of contacting customer support or relying on manual record-keeping, customers can independently access and track their past order details such as invoices, tracking numbers, or delivery dates. This saves time for both customers and the brand’s customer support team.
In the event of an incorrect shipment, missing items, or delivery concerns, having a comprehensive order history helps brands investigate and address customer inquiries more efficiently.
Access to order history can encourage repeat purchases. Customers can easily reorder their favorite products or browse through their past purchases for reference.
Ginkgo Retail’s order tracking system, Track It, streamlines the order-tracking process, providing a range of features to keep you informed and in control of your shipments, all within a user-friendly and secure environment.
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