Effortless Logistics, Ginkgo Retail’s Courier Automation Insights

Did you know that logistics expenses can eat up a big chunk of a company’s budget, sometimes up to 45%? For e-commerce businesses, this can mean higher prices for customers and lower profits. That’s why many are turning to innovative solutions for effortless logistics to boost efficiency and keep costs down while still delivering goods quickly.

Look at the graph below to see the projected growth trajectory of the logistics automation market. The demand for automated business systems is consistently increasing because businesses want more efficient and cost-effective logistics operations. In 2018, the global logistics automation market stood at 39.29 billion U.S. dollars and experts predict this figure to increase to over 121.3 billion U.S. dollars by 2027.

Market size of logistics automation worldwide from the year 2018 to 2027

The Importance of Courier Automation

To stay competitive and meet customer expectations, businesses must leverage technology in customer service, logistics, and delivery. Focusing and enhancing efficiency in these areas helps to deliver orders on time which boosts customer satisfaction and gains their loyalty. Here, the Ginkgo Retail logistics system jumps in to provide e-commerce businesses with modern solutions for efficient deliveries bringing in the following advantages:

  • Efficiency: Streamlined processes reduce errors and boost operational efficiency.

  • Real-Time Insights: real-time data updates let merchants do instant data analysis to make informed decisions.

  • Optimized Routes: Automated systems help decide better delivery routes, cutting transit times and costs.

  • Cost Savings: Minimized manual intervention and optimized resources lead to reduced expenses.

  • Enhanced Customer Experience: Swift deliveries and accurate tracking improve satisfaction and loyalty.

Ginkgo Retail’s courier automation insights

Logistics management module

Ginkgo Retail's logistics management module provides effortless logistics by offering seamless integration with national and international courier services. For example, Nishat Group using Ginkgo Retail enables seamless integration with DHL for international shipments, while also getting benefits from local last-mile delivery services like Leopards and TCS for delivering orders within Pakistan. This flexibility lets businesses manage their courier operations efficiently through automation, streamline e-commerce order fulfillment processes, and deliver exceptional customer experiences.

Here's how the Ginkgo Retail logistics management module facilitates efficient courier automation:

  • Ginkgo Retail offers predefined automation for e-commerce order fulfillment, streamlining the process and ensuring timely delivery. Businesses can set up rules to assign orders to the most suitable courier services by analyzing factors such as location, delivery speed, cost, and performance, ensuring a smooth and efficient fulfillment process.

  • With Ginkgo Retail's courier automation capabilities, merchants and customers can get real-time updates of their packages. The platform provides courier tracking reports, allowing businesses to monitor the status of orders set out for delivery and ensure fast and reliable delivery to customers’ doors. Customers are continuously notified through messages regarding their package journey. The expected time of delivery is also mentioned so customers can make sure of their availability for receiving the parcel and clearing payment in case of COD. 

  • Ginkgo Retail seamlessly integrates with last-mile and third-party logistics (3PL) services, enabling businesses to deliver orders through various channels. Whether it's local e.g. TCS, leopard courier services, or international delivery services like DHL, FedEx, or UPS, Ginkgo Retail provides seamless integrations with these services to fulfill the diverse shipping needs of businesses.

Orders Bifurcation

Ginkgo Retail’s order management module automatically splits large parent orders into smaller packages so warehouse operations and deliveries can be handled more effectively. This feature is particularly useful for businesses dealing with large orders or products that need to be shipped separately due to size, weight, or other factors. By bifurcating orders, businesses can optimize their warehouse operations, reduce packing and shipping errors, and ensure timely delivery of each consignment.

Partial Return Order Management

Ginkgo Retail provides functionality for efficiently managing partially returned orders, including restocking and issuing refunds via vouchers. In cases where customers return only a portion of their order, businesses can easily process the return, update inventory levels, and initiate the refund process. This feature helps to streamline the process of order returns which includes picking up orders from customers and updating inventory status as the order is returned to inventory by courier.

Courier Tracking Reports via BI reporting system

 Ginkgo Retail’s BI reporting system also provides actual courier tracking reports, allowing businesses to measure the performance and service quality of different courier services. By analyzing parameters such as delivery times, and customer satisfaction ratings, businesses can make data-driven decisions about which service is best when selecting courier partners. This ensures that orders are fulfilled promptly and that customers receive their deliveries on time, thereby enhancing overall customer satisfaction and loyalty.

Inventory management

Ginkgo Retail helps businesses by connecting with different ERP systems. This allows brands to gather data from all their different inventory locations and put it in one place. This makes inventory management easier and more organized. When an order is placed through any sales channel, the integrated system automatically updates inventory records and triggers the order fulfillment process. This ensures that businesses always have accurate information about available stock, minimizing the risk of overselling or stockouts. The manual intervention in inventory management and order processing is eliminated, allowing businesses to fulfill orders more quickly and accurately without any errors. As a result, courier automation systems can access up-to-date inventory data to efficiently plan and execute order fulfillment processes. For example, if a product is out of stock in a particular warehouse but available in a nearby retail store, the system can automatically route the order to the nearest fulfillment center for faster delivery.

Warehouse management system (WMS)

This module aids in courier automation by providing real-time visibility into warehouse operations and automating certain significant processes. With features like automated order picking, packing, and shipping, businesses can reduce manual errors and ensure faster order fulfillment. The WMS also optimizes inventory management, eliminating duplicate order dispatching and providing accurate inventory records. By guiding warehouse staff to the exact location of products and providing sorted invoices, the system facilitates efficient pick, pack, and ship processes, further enhancing courier efficiency for effortless logistics. WMS provided by Ginkgo Retail improves the accuracy and efficiency of courier operations, leading to faster order processing and enhanced customer satisfaction.

Omnichannel solution

Ginkgo Retail allows businesses to manage orders from various sales channels, including marketplaces and their websites, all from a single, centralized dashboard. This streamlines the  order management process by providing a unified view of all incoming orders, no matter from which source they are coming. Businesses can efficiently track and process orders from multiple channels without the need to switch between different platforms, enhancing operational efficiency and reducing the risk of errors. Moreover, merchants can easily view and analyze the performance of various courier services they are working within a single table form report.

Case studies

To exemplify the effectiveness of Ginkgo Retail's courier automation solutions, let's look at a few case studies:

  • Ginkgo Retail's order splitting and automated allocation to the right courier services contribute to a 40% increase in ECS's customer satisfaction.

  • Ginkgo Retail helps Audionic by picking the best courier services for delivering products, making the delivery process faster and smoother. This reduces complaints from customers by 75%. Also, Ginkgo Retail lets Audionic and its customers track orders easily from start to finish. Customers get automatic updates about their parcels, which has increased customer satisfaction rate by 73%.

  • Ginkgo Retail's logistics management system helped SSC by making transportation faster and more efficient. It chooses the best way to transport goods based on package details and distance. This streamlined process boosts customer satisfaction by 80%, ensuring effortless logistics for SSC.